It’s no secret, Facebook Ads Platform is a world of growth opportunity, but complicated. It can be overwhelming, not knowing which numbers to watch, what to react to, and how fast. Our typical client gets “stuck”, where increased ad spend only decreases returns. Our process for combatting this begins with getting to know the product and buyer, and defining their decision process. We then create target audiences, creatives & messaging to focus ad spend across multiple potential buyer personas. We refresh these tests multiple times per week, learning and adjusting as quickly as the data will allow. The end result is a stable structure of awareness, interest and retargeting campaigns, persuasively showing up at every point with customized creatives & messaging. This ultimately drives performance and growth at scale.We build out full funnel approaches utilizing Google’s varying products together including DSA, Discovery and YouTube supporting Search and Shopping. This mature setup has allowed many of our clients to see triple digit growth year over year, all within their performance goals.